TIM Cook, Apple’s chief
executive, revealed that the
company has acquired about
100 companies over the last
six years -- buying a company every three to four weeks.
Apple recently delivered
its largest quarter by revenue
of all time, bringing in $111.4
billion (£78.7 billion) in the
first quarter of its fiscal year
Cook told the shareholders meeting that the acquisitions are mostly aimed at acquiring technology and talent.
Apple’s largest acquisition
in the last decade was its $3bn
purchase of Beats Electronics,
the headphone maker founded by rapper and producer Dr
Another high-profile purchase was music recognition
software company Shazam,
for $400m in 2018.
Most often, Apple buys
smaller technology firms and
then incorporates their innovations into its own products.
Apple has also invested
in back-end technology that
would not be so obvious to iPhone or Macbook users.
Apple is an immensely
profitable juggernaut worth
more than $2 trillion, so it has
plenty of money to make acquisitions.
But even if it has bought
100 companies in six years,
Apple appears to be very selective about what it buys.
Measured by value, Apple’s acquisitions are actually
far more restrained than those
of many of its tech rivals.
Microsoft paid $26 billion
for LinkedIn, Amazon paid
$13.7 billion for Whole Foods
and Facebook paid $19 billion
Apple’s ten largest purchases put together would still
be worth far less than any of