GO LOKAL! launched on
Friday its work-from-home
collection called Silid (room).
It is a concept store initiated by
the Department of Trade and
Curated by CommonRoom
PH, Silid Collection offers
products that will help those in
convert even their small spaces
as a work station, helping them
to be productive while still
maintaining work-life balance
in their own shelter.
“The Silid Collection’s
overall tone of positivity creates
an enduring balance between
work and rest, transforming
the home into a sanctuary with
the flexibility to be converted into a functional space for
working and learning,” DTI
Secretary Ramon Lopez said at
the virtual launching.
Lopez said this new Go Lokal! Collection also supports local young artists and entrepreneurs creating innovative products amid the “new normal”
“The reinvention of the
Go Lokal! concept store now
carries a broader selection of
well-curated products but in an
inspired, newly-designed space
that enhances the buying experience for customers,” Lopez
According to Lopez, the
DTI has ramped up its digitalization efforts and sought an
alternative market for micro,
small, and medium enterprises
(MSMEs) amid the pandemic.
He noted that 81 MSMEs
under the Go Lokal! Program
have migrated online.
Since its introduction in
2016, Go Lokal! has mainstreamed 275 MSMEs with
retail partners and put 786 MSMEs to concept stores and retail.
The program also generated sales of PHP361.97 million
as of November 2020.
Under the Go Lokal! Program, the DTI partners with
private stock retailers, mall operators, and vendors to bring
quality products of MSMEs to
the mainstream market.
“Moving forward, we hope
that our ‘Buy Local, Go Lokal’
advocacy will intensify the
awareness and preference of
the local market to purchase
Filipino-made products. Remember: when we buy local,
we create local jobs—not foreign jobs,” Lopez said.