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Go Lokal! launches work-from-home collection

GO LOKAL! launched on Friday its work-from-home collection called Silid (room). It is a concept store initiated by the Department of Trade and Industry (DTI).

Curated by CommonRoom PH, Silid Collection offers products that will help those in work-from-home arrangement convert even their small spaces as a work station, helping them to be productive while still maintaining work-life balance in their own shelter.

“The Silid Collection’s overall tone of positivity creates an enduring balance between work and rest, transforming the home into a sanctuary with the flexibility to be converted into a functional space for working and learning,” DTI Secretary Ramon Lopez said at the virtual launching.

Lopez said this new Go Lokal! Collection also supports local young artists and entrepreneurs creating innovative products amid the “new normal”

“The reinvention of the Go Lokal! concept store now carries a broader selection of well-curated products but in an inspired, newly-designed space that enhances the buying experience for customers,” Lopez said.

According to Lopez, the DTI has ramped up its digitalization efforts and sought an alternative market for micro, small, and medium enterprises (MSMEs) amid the pandemic.

He noted that 81 MSMEs under the Go Lokal! Program have migrated online.

Since its introduction in 2016, Go Lokal! has mainstreamed 275 MSMEs with retail partners and put 786 MSMEs to concept stores and retail.

The program also generated sales of PHP361.97 million as of November 2020.

Under the Go Lokal! Program, the DTI partners with private stock retailers, mall operators, and vendors to bring quality products of MSMEs to the mainstream market.

“Moving forward, we hope that our ‘Buy Local, Go Lokal’ advocacy will intensify the awareness and preference of the local market to purchase Filipino-made products. Remember: when we buy local, we create local jobs—not foreign jobs,” Lopez said.