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VCMC undergoes rebranding

VISAYAS Community Medical Center is undergoing a rebranding as well as a revamp in its entire operations.

Dr. Giselle Gaviola, VCMC business development executive said that the project was aimed to give future patients an all-around healthcare system by fusing wellness and hospitality.

The project is undertaken by AppleOne Medical Group (AMG), the health and wellness arm of developer AppleOne Properties Inc. (API). It is currently embarking on a rebranding venture for VCMC that involved not only overhauling the hospital’s edifice but also revamping its entire operations.

Presently, the initial stages of the rebranding process covered structural renovations, facility upgrades, and training of over 200 personnel, said Gaviola.

“It (the hospital) would actually have a bit of a hotel touch. We are also changing the culture within to make it aligned with the hospital’s new vision and programs… All in all, aside from the promise of better equipment, and top-grade facilities, (patients) will be expecting a holistic approach to healthcare,” she said.

“VCMC promises to provide a better healthcare system that walks with the patients side by side. We want to emphasize that this is a partnership. Let us take into consideration our current healthcare system that is usually not in tandem (with the patients). That way, the whole healthcare process is not complete,” she added.

The ongoing development of Visayas Med City Center which will house the integrated VCMC and AppleOne Medical Arts Building is in line with AMG’s rebranding project.

Stakeholders are targeting VCMC’s turnaround to be completed within this year.

Gaviola, meanwhile, was delighted that AppleOne Properties’ key officials offered her to take the helm in leading the hospital’s new direction.

“I am very happy that Mr. Ray Manigsaca (API President and CEO) and Ms. Venus Manigsaca (API Vice President and Chairperson) wanted me to lead this venture as we both share the same visions in innovating the healthcare industry,” said Gaviola.

VCMC, located along Osmeña Boulevard, was founded in 1952 by the United Church of Christ in the Philippines (UCCP) to accommodate patients in the aftermath of World War II.

In August 2020, AppleOne signed a joint venture with UCCP formalizing its acquisition of majority stakes of the hospital as well as UCCP’s United Shalom Medical Center (USMC) in Tacloban City, Leyte.