Medical Center is undergoing
a rebranding as well as a revamp in its entire operations.
Dr. Giselle Gaviola,
VCMC business development
executive said that the project
was aimed to give future patients an all-around healthcare system by fusing wellness and hospitality.
The project is undertaken
by AppleOne Medical Group
(AMG), the health and wellness arm of developer AppleOne Properties Inc. (API). It
is currently embarking on a
rebranding venture for VCMC that involved not only overhauling the hospital’s edifice
but also revamping its entire
Presently, the initial stages of the rebranding process
covered structural renovations, facility upgrades, and
training of over 200 personnel, said Gaviola.
“It (the hospital) would
actually have a bit of a hotel
touch. We are also changing
the culture within to make
it aligned with the hospital’s
new vision and programs…
All in all, aside from the promise of better equipment, and top-grade facilities, (patients)
will be expecting a holistic
approach to healthcare,” she
“VCMC promises to provide a better healthcare system that walks with the patients side by side. We want to
emphasize that this is a partnership. Let us take into consideration our current healthcare system that is usually not
in tandem (with the patients).
That way, the whole healthcare process is not complete,”
The ongoing development
of Visayas Med City Center which will house the integrated
VCMC and AppleOne Medical
Arts Building is in line with
AMG’s rebranding project.
Stakeholders are targeting VCMC’s turnaround to be
completed within this year.
Gaviola, meanwhile, was
delighted that AppleOne Properties’ key officials offered her
to take the helm in leading the
hospital’s new direction.
“I am very happy that Mr.
Ray Manigsaca (API President and CEO) and Ms. Venus
Manigsaca (API Vice President and Chairperson) wanted
me to lead this venture as we both share the same visions in
innovating the healthcare industry,” said Gaviola.
VCMC, located along Osmeña Boulevard, was founded
in 1952 by the United Church
of Christ in the Philippines
(UCCP) to accommodate
patients in the aftermath of
World War II.
In August 2020, AppleOne signed a joint venture
with UCCP formalizing its acquisition of majority stakes of
the hospital as well as UCCP’s
United Shalom Medical Center (USMC) in Tacloban City,